ROOFING · OTTAWA & EASTERN ONTARIO

You're on a roof. That's precisely why you can't answer the phone.

No trade has a better excuse for missing calls, and none loses more per call missed.

$497/month · done-for-you setup · month-to-month

Where the money goes

A roofing lead is worth several times what a service-trade lead is worth, and it arrives while you are physically unable to reach your phone. You come down at four, see six missed calls, and start returning them — by which point three of those homeowners have already had someone else up a ladder taking measurements.

But the bigger leak in roofing isn't the phone. It's the quote pile. You measure, you price, you send a five-figure number, and then you wait. Roofing decisions take weeks. Homeowners collect three quotes, argue about it, wait for a payday or an insurance answer. Nobody chases, so the job goes to the last contractor who happened to make contact.

What a job is worth here

Reference figures for this trade

Repair / leak call: $400 – $1,800
Full replacement, average home: $9,000 – $22,000
Quotes sent per closed job: 3 – 5
Typical decision window: 3 – 8 weeks
Follow-ups most shops send: Zero

Figures are ranges we see quoted in the Ottawa market, not our numbers. Put your own into the revenue calculator and see where it lands.

What the text actually says

Nine seconds after a call goes unanswered, the caller gets this — in your business's name, in wording we write with you before it goes live.

Sent 9 seconds after the missed callHi, this is Halloway Roofing — we're up on a job and couldn't answer. Is this an active leak, or are you looking for a replacement quote? If it's leaking, tell me where and we'll get someone by.

What it finds out before you call back

Active leak vs. planned replacement — one needs a tarp today, one needs a measure appointment
Roof age and whether there's been an insurance adjuster involved
Storey count and rough footprint, so you know what to bring before you commit a morning
Whether they're already collecting quotes, and how many

And the quotes that go quiet

Every quote you send gets a polite, automatic follow-up until the customer decides. It stops the moment they book or decline. At the end of the month you get one page showing which jobs came back and what they were worth.

See the full sequence we use, or how the whole system runs.

Questions roofers ask

Honestly, the follow-up engine matters more to me than the text-back.

Then run it that way. Plenty of roofing shops get most of their return from the quote-chasing side, because a 2% lift on twelve-thousand-dollar quotes is the whole retainer several times over.

Won't chasing annoy people on a big purchase?

The sequence is spaced for how people actually decide on a roof — days apart, not hours — and it stops dead the moment they book or tell you no. It reads like a contractor who wants the work, not a system.

What about storm surges?

That's the week the text-back earns its keep. When every homeowner in the neighbourhood calls at once, something has to hold the line while you're triaging tarps.

Next step

Find out what you're leaving on the table.

A 15-minute call. We look at your call volume and your average job together, and you'll know before we hang up whether the math works for your shop.

Book a 15-minute call

Or call the system yourself at 343-503-5515 and see what it does.